The color of our world is changing

I'm at our local produce market trying to decide whether these cauliflower look normal. While they are the color of other fruits and vegetables - take oranges, peppers or eggplant - they are not the true color of cauliflower.

When branding advanced or genetically enhanced or "super" or even "organic" fruits and vegetables, color matters. Color is one of the most important cues in assessing whether something is edible, fresh and tasty.

Is color also starting to help us understand when our fruits and vegetables have been modified? How else will color signal genetic or other modifications in the world? Does a dramatic change in color mean it's better or worse? Interesting when you think of other industries like autos and fashion that have had a long history of using color to suggest a new offering, trend or season. Could cauliflower, too, change with our taste and style preferences?