People like us
We're all just looking to connect with people like us. Look around and play your own people matching game. You could be a desperate housewife channeling Scarlett O'Hara, a proud Hispanic 17 year old finding her true voice, or a child prodigy and unknowing futurist navigating a new country. 99% of our DNA is exactly the same (and 96% of it is like a chimp's, but that's another blog...).
I think people's outward expression of their connections is fascinating. For the Red Hat Ladies, the formula seems fairly simple. Purple dress and red hat = having pride and fun in being over 50. You could enter this group without much fuss and probably fit in quite nicely if you followed the basic rules of dress.
For other people, it's far more subtle. I once met a group of women who debated on whether a one-inch-shorter hemline took their outfit from being "appropriate for work" to "looking for sex." It was unclear. But, it matters. At least to those women. And, that's important to understand if you're trying to get them to like you :).
Understanding this special language is a must for brands needing to constantly establish and re-establish a connection with their customers. The more trend-dependent the brand or market, the more important this becomes. Doing this well means that you're a good "dater" and maybe even carrying on a long term relationship with someone. The hard part is getting on their level without sacrificing your own creativity, personal uniqueness and productivity. The prize is connecting with them for life.
I think people's outward expression of their connections is fascinating. For the Red Hat Ladies, the formula seems fairly simple. Purple dress and red hat = having pride and fun in being over 50. You could enter this group without much fuss and probably fit in quite nicely if you followed the basic rules of dress.
For other people, it's far more subtle. I once met a group of women who debated on whether a one-inch-shorter hemline took their outfit from being "appropriate for work" to "looking for sex." It was unclear. But, it matters. At least to those women. And, that's important to understand if you're trying to get them to like you :).
Understanding this special language is a must for brands needing to constantly establish and re-establish a connection with their customers. The more trend-dependent the brand or market, the more important this becomes. Doing this well means that you're a good "dater" and maybe even carrying on a long term relationship with someone. The hard part is getting on their level without sacrificing your own creativity, personal uniqueness and productivity. The prize is connecting with them for life.
posted by Lisa at
9/21/2007 02:27:00 PM
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