Thursday, September 6, 2007

Brand -- getting back to basics

Random surfing this morning reminded me that Chris and I want to get a chiminea, so I stumbled on this site that I've now fallen in love with. If you're not familiar, a chiminea is essentially a clay pot in the shape of a bulb that acts as an outdoor fireplace and roasting pit. Cool. And, the first link on my Google search for chimineas led me to "Chiminea Express." Of course!

Within 5 secs of roaming the site, I located the product I wanted. With that description came a list of reasons why I need to purchase from these people.

1. Large selection of models and colors.

2. Heavy duty iron stand included.

3. Free clay or iron rain cap included.

4. Exterior Water sealing (Important).

5. No Packing Fees.

6. 30 Day Warrantee against manufacturing defects. (photo required)

7 Complete instruction and safety guidelines.

8. OUTSTANDING QUALITY AND SERVICE.

9. WE ARE NICE PEOPLE.

It's the last one that I'm really connecting with. Maybe I'm becoming more naive in my old age. Maybe I'm just open to what the world has to authentically offer. I think being nice is important, and somehow, through all the brand clutter, "being nice" isn't really a value I notice very often. More of the time, I'm noticing how people's dissatisfaction with the world, the country, their work and home life cause them to be real assholes. Let's change things, shall we?