Has anyone taken a stroll down the detergent aisle recently? I did. I turned a corner and was assaulted by the 1,000's of proprietary scents held hostage in various laundry detergent boxes, dryer sheets, room fresheners and body soaps, all of them competing for the attention of my nose...eyes...and even skin. Yuck! I need a shower!
If I've ever felt like I had that not-so-clean feeling, my experience at Safeway today has convinced me that feeling fresh might not be worth the pain. Like loud music destroying your sensitivity to sound...I wouldn't be surprised if my sense of smell is dulling with every attempt to reach the tortillas located at the end of Aisle 9.
I haven't thought this hard in a long time about the consequences of an explosive and never ending sea of line extensions in our lives, but today it makes me gag. Please, oh Whole Foods God, save us from this land o' plenty and force feed us what's good for us because we simply don't know any better :).